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Why Responsive Web Design Is Important to SEO

 

We all have noticed that technologies are moving forward into the mobile sector. We can’t avoid the movement, so preparing your website for mobile viewing becomes more and more important every year. In fact, it’s so important that Google and all the other major search engines have added it to their search algorithms. Meaning, you don’t have a responsive website, your website may be ranked lower because of it!

 

What is Responsive Web Design (RWD)?

Responsive Web Design (RWD) is when a website is designed and coded so that it is easily accessible on every platform, whether it be your desktop, laptop, tablet or mobile phone. The idea behind it is that every element on your page adjusts, expands, compresses and realigns for an optimal user experience.

 

Why is RWD important for SEO?

 

Google Recommends It

At 67% of the market share, when Google recommends something, web developers and SEO experts pay close attention. Google recommending a responsive website is not only a suggestion, they are telling you that they are favoring responsive designs when suggesting their search results.

 

User Experience

Having responsive web design increases the user experience of your potential customers. More and more people using a wider variety of devices that come in all sizes. Making sure that every one of those viewers are seeing an optimized version of your website allows them to see and share the information easily, giving you a better SEO ranking.

 

Single URL

Compared to the good old days when having a mobile website meant developing a separate page with a new URL, having a responsive site eliminates the need to have two websites and redirect the user. Ensuring that all your content and design is accessible through any device from the same URL is increasingly important to optimizing your site for search engines.