Why Responsive Web Design Is Important to SEO
November 5, 2015
How SMBs Can Generate Sales Leads Using Social Media
December 17, 2015

The Importance Of A Good Landing Page

At Webjy Media, we know how important search engine optimization and pay-per-click advertising is to your business’s marketing plan. One fundamental piece to the digital marketing puzzle is a good landing page.

A landing page is a standalone page from the rest of your site, designed to guide your potential clients for a specific purpose: to generate leads on one product or service without distracting them with too much information or unrelated services. 

Why is a landing page so important?

 

They generate leads!

Anyone running their business’s or blog’s marketing strategy knows how important generating good leads are. Having an optimized landing page helps build your mailing list and social media following so that you can convert them into paying customers!

 

Easy metrics

Keep an eye on the potential out there by seeing what kind of people and businesses are interested in what you’re offering. This will give your sales teams a better understanding of who they are pitching, ultimately leading to higher success rates and making more sales!

 

Lower advertising costs

An optimized landing page ensures that your Adwords and other PPC dollars go exactly where they are intended. When running advertisements such as those, it is easy for your potential clients to get lost in information that is not useful to them, leaving your page unfulfilled. With an optimized landing page, you can make sure that those leads find the exact information they are searching for, giving you a higher success rate for conversions.

 

What are the key elements of a good landing page?

  1. Header
  2. Copy
  3. Keywords
  4. Social Media links
  5. Lead-Capture/ Conversion Form
  6. Images

 

Contact us for more information regarding your company’s landing pages or any of your digital marketing needs! We are here to help!