As a professional, you may see social media as a sales tool, a medium to share business updates or just a way to keep up with the competition. Either way, it’s a great opportunity for you to gain invaluable trust from your target audience. Here’s why:
Whether you’re a lawyer or a plumber, your client wants to know that you are the right person for the job. Sure they can confer with a friend or family member, but these days it’s a lot easier to pull up a Facebook page and see for themselves.
Sharing tips and tricks on social media for instance will instil confidence in prospective clients. They will see that you are the real deal and feel safer about using your services. Moreover, they may feel compelled to reach out to you directly with a private message or comment.
One of the most common reasons certain professionals choose not to engage in social media activity is because they fear negative feedback. This is WRONG. First off, comments can be moderated, especially if they contain anything inappropriate. And yes, you can expect to get the occasional negative comment, however this provides you with a unique opportunity. The opportunity to flex your customer service muscles and resolve potential issues right away. Imagine how good that makes you look to your prospective clients!
Let’s be honest. We want to know that people we are doing business with are “with the times.” Imagine you went to a dental clinic and the dentist was still using tools from 35 years ago. You might be a little concerned, right?
They key: don’t be the dinosaur. Show your client’s that your business is modern and adapted to the world of today, by showcasing your some of your work on social media networks like Facebook, LinkedIn or even YouTube.
Whether your content educates, informs or makes people laugh, you are contributing value to their lives. Understanding this concept is perhaps the most important aspect of social media marketing. It’s really not about selling, it’s about providing useful and relevant content that will, in turn, inspire your audience to come to you when they are in need your services.